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Our Story

Sweet & True's products were formulated by Tami Blake, a licensed esthetician and herbalist, born from the need to introduce inclusive botanical skincare solutions for the waxing and sugaring industry. When she opened her sugaring spa in 2013, there were no products designed that tackled the unique needs of melanated skin and coily hair textures prone to aggressive ingrown hairs and dark spots after hair removal so she used her herbalist expertise to develop them. The result, a proprietary herbal blend crafted with organic botanicals and rigorously tested on diverse skin types to ensure visible results overnight.

There are no other post hair removal, and intimate skincare products on the market that are inclusive while offering this level of ingredient integrity and craftsmanship. 

Esthetician-Made, Herbalist Inspired, Eco-Conscious Business

Proprietary Herbal Blend for Skin Nourishment

Our proprietary herbal blend is the brand’s secret sauce infusing a synergy of potent soothing botanical extracts such as calendula, comfrey, plantain, rose, lavender, and chamomile directly into our formulas. This unique blend of organically grown botanicals helps prevent ingrown hairs, dark spots and razor burn while reducing irritation, and promoting all over skin wellness.

Skin Confidence for All

Tested on all skin types, skin tones and hair textures.

Multi-functional Intimate Skin and Body Care

  • Ingrown hairs
  • Dark spots
  • Irritation 
  • Keratosis pilaris
  • Dry skin
  • Razor burn 
  • Eczema 
  • Psoriasis